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Haunted Empire: Apple After Steve Jobs Hardcover – March 18, 2014

by Yukari Iwatani Kane (Author)

3.6 206 ratings

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Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs’s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs’s vision and keep the company moving forward.

Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great” products.

Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook’s leadership and its impact on Jobs’s loyal lieutenants, new product development, and Apple’s relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.

Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.

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“This well-paced, vividly detailed narrative reveals the machine surrounding the Jobsian ghost at Apple and brings the company’s high-flying mythology down to earth.” — Publishers Weekly

From the Back Cover

Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward.

Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has been subject to intense scrutiny, much of it critical. Maintaining market leadership is crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great" products.

Based on more than two hundred interviews with current and former executives, business partners, Apple watchers, and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook's leadership and its impact on Jobs's loyal lieutenants, new product development, and Apple's relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.

Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.

Product details

Publisher ‏ : ‎ Harper Business (March 18, 2014)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 384 pages
ISBN-10 ‏ : ‎ 0062128256
ISBN-13 ‏ : ‎ 978-0062128256
Item Weight ‏ : ‎ 1.15 pounds
Dimensions ‏ : ‎ 6 x 1.21 x 9 inches

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3.6 206 ratings

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Yukari Iwatani Kane

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Yukari Iwatani Kane is a veteran journalist with nearly fifteen years of experience covering the technology industry. As a reporter for the Wall Street Journal, she covered Apple during the last years of Steve Jobs's reign.

Kane is best known for her in-depth analysis and scoops, among which include the news about Steve Jobs's liver transplant in 2009. Her stories have also included the off-beat and hilarious such a piece on a fifteen-year old iPhone hacker and a story on iPad couture that became the subject of a Stephen Colbert rant. In 2011, she was named as a Gerald Loeb Award finalist as part of a WSJ team for a series on Internet privacy.

Prior to covering Apple, Kane was a correspondent in Tokyo, covering the Japanese technology industry, including Sony and Nintendo for the Wall Street Journal. Her page one profile on Sony CEO Howard Stringer's struggles in dealing with differing Western and Japanese cultural expectations is still seen as one of the most definitive and insightful pieces about him.

Kane started her career at U.S. News and World Report and Reuters. She is a graduate of Georgetown University's School of Foreign Service and lives in San Francisco with her husband.

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Jason Cha

Great storytelling of a fascinating place

Reviewed in the United States on April 6, 2014

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Just finished this book the other night and found it to be a great read. Very engaging telling of recent events at Apple. I thought it was pretty well written, obviously well researched, and just overall a story well told.

As a casual follower of the Apple story over the years, I can’t say there were any shocking revelations here. Most of the facts are already out there. But I appreciated the level of detail that Ms. Iwatani-Kane brought to telling the stories like that of Foxconn, of the Samsung litigation, of Tim Cook and life under his leadership, etc. She strikes the right balance in illustrating events while keeping the story entertaining and moving forward. If you’re interested in learning more about the Apple story, this is where the book shines.

Now obviously the topic of Apple’s genius and its future is a controversial one. I can’t say I have too strong feelings on it, other than enjoying the many Apple products I’ve owned over the years. If you’re looking for some argumentative approach to this question, I think you’re going to be disappointed. Ms. Iwatani-Kane obviously has a view, but it’s one that comes across in her perspective as an author whose background is as an observer and journalist. I get the sense that she wrote this story just to tell it as she sees it. So yes, she shows us this view of what she thinks was great about Apple and how it’s changed and where it’s going. But I don’t get the sense she’s trying to win any points by “proving” that Apple’s doomed to failure or anything as simple as that. It’s obviously a complicated and ongoing story and I enjoyed the guided tour that Ms. Iwatani-Kane brought us on.

4 people found this helpful

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Rob Enderle

If you follow Apple, and aren't a fanboy, this is a good read.

Reviewed in the United States on March 18, 2014

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I rarely review books here but when I saw the negative reviews on this book I had to step in and counter. This appears to be a badly executed effort to keep people from reading a book that does point out the problems at Apple that Executives there are covering up and hiding from. It's not a bad read though it is organized better if you read it over a few days rather than a few hours like I did. The reason I gave it 4 stars and not 5 is because I'd prefer a linier format but I found it interesting to read and it held my attention throughout. If you are interested in Apple post Jobs and don’t want to just read corporate pabulum this is worth a read. Given how Apple often moves to kill books they don't like (iCon: Steve Jobs was another book they tried to kill) I wonder how many of these negative reviews are real.(check out what else these folks reviewed and remember the book just came out today).

20 people found this helpful

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Jeffrey Nolan

Interesting but flawed take

Reviewed in the United States on October 4, 2016

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After having read Haunted Empire, I have to agree with many of the negative comments written by other reviewers.Yukari Kane does include interesting backstory details on some key events in recent Apple history. Unfortunately, it is far from an unbiased account.

If there is a common theme amongst reviews on this site, it is that the narrative focusing on Apple before the passing of Steve Jobs is the superior part of the book, and the author stretches the evidence in the second half where she argues that Apple's best days are passed it. Yet I couldn't help feeling that Kane goes out of her way to focus on the negative in the first half. Take for example the moment when Jobs is introducing the iPhone 4, and she claims that the tyrant came out as Jobs asked reporters to close their computers. Take a look for yourself at the readily-available YouTube video of the event. While it is clear that Jobs is actually mad and frustrated his product demo is not working, you can observe he remains cool enough to keep the audience laughing as he insists they shut their laptops. Having seen the video, a reader has to question the accuracy of Kane's account.

Furthermore, in this episode Kane gives no credit to Jobs for his gutsy demonstrations in front of crowds. He doesn't fake a conversation with SIRI like Pete Shiller does in the most recent iphone update. From the moment he released the iPhone, Jobs presented authentic demonstrations that showed great nerve; the rarely-finished products could very easily refuse to work.

For a more balance account of past Apple events, I suggest the excellent Becoming Steve Jobs, which focuses on both the legendary CEO's weaknesses and how he learns over time to overcome them. Kane does not give Job or the rest of Apple much credit. Is she correct that Tim Cook is too cautious, and Apple is doomed to slip into mediocrity? It is still too early to tell. And while she may eventually be proven right regarding her thesis that Apple has lost the ability to innovate, the fact of the matter is that reader can't help but question her far-reaching conclusions as being just as biased as her view of Apple's recent past,

2 people found this helpful

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silencedogood37

Could Not Even Finish the Book

Reviewed in the United States on January 24, 2015

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A very disappointing book. It seems Kane is strictly an opportunist, posing this question and releasing this book shortly after the death of Steve Jobs. It was a question everyone had at the time, can Apple succeed after the death of its founder? However, her examples and evidence to back up her claims are extremely poor. The book is all over the place, it has poor evidence, and as someone who knows Apple very well, I had to put the book down because it was just that bad. A waste of time, money, and shelf space. Do not buy it.

4 people found this helpful

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Aditya Prasad

Recommended only if you are a die hard Apple fan. Else give this book a miss.

Reviewed in India on May 26, 2014

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If you are interested in knowing about Apple and its achievements then this is NOT the book to read.

I suggest you read Steve Jobs by Walter Isaacson. If you have read it a long time ago and when you heard about Haunted Empire you thought of reading this book too then also I would suggest you read Walter's book again instead of this one!

Haunted Empire's title clearly states 'Apple after Steve Jobs' but still describes Steve's stories for up to 100 pages in its 330 pager book! But frankly the book stays interesting and gripping only till then. (And that is the irony - its thrilling to read only when it talks about Steve Jobs but the book is about Apple after Steve) Beyond that it gets boring, except for a few interesting parts here and there. This book has been written by a journalist from the Wall Street Journal, Yukari Iwatani Kane.

If anything, it speaks a lot about its manufacturing partners in China - Foxconn. The rise, fall and rise of this company as a manufacturing partner, the lives of its employees (in detail) and what it meant to Apple (again in detail).

It also talks about its legal fight with Samsung. Multiple chapters dedicated to it and it keeps on going in so much detail that it gets way too exhausting by the end.

Do read Hatching twitter by Nick Bilton, that's a thrill riot.

One person found this helpful

Sophie

A brilliant, fearless and fair book on the power of technology

Reviewed in the United Kingdom on March 26, 2014

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Haunted Empire is about much more than Apple. While it paints a complex and fascinating picture of the technology company, what struck me most was its ambitious, global reach. We learn what it's like to be an engineer nervously presenting the latest idea to Steve Jobs. But we also venture into Chinese factories, where village girls dream of studying sociology and depressed, harassed workers take their own lives. From the massive social upheaval in China to the creative hotbed of Silicon Valley, Yukari Iwatani Kane shows us the power of technology in a globalised world. Her portrait of Jobs himself is unflinching but fair, with some surprisingly tender and moving anecdotes that show a softer side to the temperamental innovator.
I highly recommend this thoroughly researched (200 sources!) investigation into one of the most influential and well-loved modern business empires.

3 people found this helpful

Oliver Völckers

Lohnt nicht

Reviewed in Germany on March 19, 2014

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Das Buch verspricht eine Analyse von Apples Firmenkultur und Geschäftsstrategie in der Ära nach Steve Jobs. Dieses Versprechen erfüllt es nicht.

Die Autorin verbringt die ersten Kapitel damit, die letzte Zeit von Steve Jobs zu schildern. Das Buch ist durchaus unterhaltsam geschrieben, gefüllt mit allerlei Tratsch, was in der Branche so über Apple erzählt wird. Echte Insiderquellen hat Yukari Iwatani Kane nicht, von daher ist vieles Spekulation oder anonym berichtet und nicht einer Überprüfung zugänglich.

Die Bewunderung für Steve Jobs, die aus jeder Zeile herausklingt, ist ja schön und gut, aber irgendwie muss es ja weitergehen und Apple besteht auch nicht nur aus dem ex CEO, der im Übrigen auch erhebliche Schwächen hatte. Über Jobs Nachfolger Tim Cook gibt es wenig Privates zu erzählen, nur, dass er hart arbeitet, seinen Job sorgfältig erledigt und auch von Mitarbeitern viel verlangt. Natürlich hat er nicht das Charisma von Steve Jobs, aber um das zu erfahren, braucht man nicht dieses Buch zu lesen.

In einem Kapitel geht die Autorin ausführlich auf Clayton Christensen ein, der durch sein Buch „Innovators Dilemma“ bekannt wurde und sich auch gründlich mit Apple beschäftigt hat. Das Kapitel ist durchaus interessant, aber leider lag der alternde, wenn auch brillante Christensen völlig falsch, als er bei Erscheinen des iPhones einen Flop prophezeite, weil es nicht innovativ genug wäre.

Kane geht weiter und meint, aus Mangel an radikalen Neuerungen würde sich Android gegen iOS und Apple durchsetzen. Das iPad Air, iOS 7 und iPhone 5s sei keine echte Innovation im Steve-Jobs-Stil. Diese Einschätzung halte ich für willkürlich. Natürlich vermisst jeder Steve Jobs, der seine Arbeit und seine Produkte erlebt hat, schließlich hat er eine ganze Branche geprägt: Ob Maus oder Touchbedienung, Notebooks, Tablets und Smartphones, AppStore oder Browser, fast die ganze Welt arbeitet nach den von ihm durchgesetzten Bedienkonzepten. Aber daraus folgt nicht, dass Apple ohne Jobs scheitern müsste.

Völlig versagt die Autorin, wenn sie die Wettbewerbssituation einfach ignoriert: Wie geht es Microsoft mit Windows 8 und Windows Phone? Wird Android nach dem Weggang von Andy Rubin überhaupt weiterentwickelt? Ist die Position von Samsung gefährdet, weil sie bis heute kaum etwas Originelles geschaffen haben? Diese Fragen ignoriert die Autorin vollkommen, daher muss sie auch zu falschen Schlussfolgerungen kommen.

Auch wenn die Stückzahlen bei Android-Geräten eindrucksvoll sind, verdient außer Samsung damit praktisch kein Hersteller Geld. Sony, Motorola, HTC, Nokia und LGs Mobilfunksparte stecken ebenso in der Krise wie die PC-Hersteller Dell, Acer, HP. Diese Tatsachen sind der Autorin keine Erwähnung wert ebenso wie die Tatsache, dass über 50% des Umsatzes und des Gewinns der gesamten Mobilfunk- und Computerbranche bis heute an Apple gehen, Stückzahlen hin oder her. Eine Krise sieht anders aus. Der aktuelle Börsenkurs ist angesichts der Spekulationen nur ein schlechter Maßstab für Erfolg.

Auf die Kritik an ihrem Buch angesprochen, rechtfertigt sich die Autorin, sie hätte ja nur eine Diskussion anstoßen wollen. Dafür taugt es auch. Kane ist das, was in Foren ein Troll genannt wird, eine Provokateurin, die erst einmal alles an Apple ohne Jobs in Frage gestellt. Ein unterhaltsames, aber dummes Buch.

5 people found this helpful

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Robbie Sheppard

Apple Exposed

Reviewed in Australia on June 23, 2014

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An excellent read on the closed and secretive world of Apple and it's cult like status. As a loyal Apple fan I do hope Apple pushes the bounds for product development, where is the holographic iphone, where is the interactive thought enabled devices, where are the touch screens on iMacs? Where is the vision and the daring spirit that has been Apple? This book gives a warts and all analysis in Tim Cook Excel spreadsheet style with a dash of Steve jobs lightning creativity into the world of Apple

Amazon Customer

Fascinating and well researched book and an enjoyable read. ...

Reviewed in the United Kingdom on May 11, 2016

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Fascinating and well researched book and an enjoyable read. However, as to be expected, the information is a bit behind the times.

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Haunted Empire: Apple After Steve Jobs Hardcover – March 18, 2014

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